Retail in Asia

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Global adspend rises

Traditional and digital advertising expenditure levels enjoyed healthy growth last year, new reports from Nielsen and GroupM have shown.

According to Nielsen, the insights provider, worldwide adspend rose by 7.3 percent to USD498 billion in 2011, primarily based on published rate cards estimates.

The company stated that the market expanded by 6.2 percent during the final quarter of the year, when ad sales through TV, newspapers, magazines and radio came in at USD131b.