Retail in Asia

In Shops

Giorgio Armani Beauty’s first Chinese New Year pop-up store in Hong Kong

Giorgio Armani

Giorgio Armani Beauty is starting the year of 2019 strong by collaborating with DFS on
celebrating Chinese New Year.

SEE ALSO : Armani’s Uri is back in Hong Kong

In January, Giorgio Armani Beauty launched its first Chinese New Year pop-up stores at T Galleria Beauty By DFS, Causeway Bay and T Galleria By DFS, Canton Road respectively.

Iconizing the brand’s 3 star products – the legendary Lip Maestro, the iconic My Armani To Go Cushion Foundation and the new bestselling fragrance – Sì Passione, the pop-up stores reflected Armani’s commitment to modernity whilst celebrating the traditional festival with the Asian consumers.

SEE ALSO : Armani Box debuts in Hong Kong

Visitors were able to indulge themselves in a unique Armani Beauty experience under
the Chinese New Year festivity.

They discovered New Year fortune and recommended Giorgio Armani Beauty products through the in-store digital app, try their luck on the app and receive attractive gifts upon purchase; and completed their memorable experience by getting the exclusive gift set of the 3 star products featuring My Armani To Go Cushion Limited Edition “Cushion Couture”.

Customers also enjoyed professional make up consultation by Giorgio Armani Beauty Face Designers.