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GfK: Asia-Pacific consumers want shops, services available at all times

Asia-Pacific consumers are placing increasing importance on instant and convenient access to goods and services. In a recent GfK global study, a third (36 percent) of consumers in the region said they want shops and services to be available at all times.

On average, 55 percent of consumers in this region said stores need to be reachable constantly, but consumer in countries it is significantly higher in countries such as India (68 percent), Indonesia (65 percent) and China (63 percent).

GfK polled over 37,500 consumers (ages 15 and above) across 25 countries about their attitudes, behaviors and values across a range of topics. Among the 25 countries were eight from the Asia Pacific region – Australia, China, India, Indonesia, Japan, South Korea, Taiwan and Thailand.

Jodie Roberts, APAC Regional Director for GfK Consumer Trends, said technology today is becoming very mobile, increasingly personalized and more on-demand, raising consumer expectations.

"APAC consumers are expecting to have access to goods, services and entertainment around-the-clock and on-the-go, delivered wherever and whenever they dictate and in a format they demand," she said.

In 2013, she said the continued diffusion of smartphones, tablets and the 4G network will ensure that more and more time pressured consumers everywhere will get to enjoy an increased ability to stay informed and in touch on the move – and they will consequently demand the products and services that they consume to keep up with their expectations.

Moreover, consumers are also placing increasing importance on products or brands that offer best value for money. Forty-three percent said they prefer to own fewer but higher quality items.

"It is important for businesses to realize that consumers are becoming more selective in their purchases. They are emphasizing quality over quantity, and expecting their products and services to be readily available," Roberts explained.