Foreign food brands stand to gain further ground in China, where shoppers remain concerned about the safety credentials of indigenous alternatives, new figures show.
Ipsos, the insights provider, polled 2,100 people, some 61 percent of which stated that their trust levels in Chinese brands had declined during the last 12 months.
This result is largely due to repeated safety scandals in various categories, as 76 percent of interviewees would switch products if a line they currently bought was implicated in such an incident.
(Source: Warc.com)