Ford, the automaker, is planning to focus on smaller cities and "lower price points" as it seeks to catch up with major rivals like General Motors and Volkswagen in China.
Joe Hinrichs, Ford’s President of Asia Pacific & Africa, told Bloomberg that the company’s main strategy is to target China’s less-developed urban centres and inland provinces with inexpensive cars.
"If you want to become a volume leader in the world, you’ll have to compete at the lower price points because that’s where the growth is," he said.
(Source: Warc.com)