Retail in Asia

In Trends

Flipkart changes business model, launches Flipkart Marketplace

Indian eCommerce player Flipkart announced the launch of Flipkart Marketplace on Saturday. To start with, Flipkart has on-board 50 sellers that will sell books, media, and consumer electronics.

The announcement means a change in the way Flipkart does business. With a marketplace model, Flipkart will no longer have an inventory of its own, rather buyers can deal with sellers directly and the delivery will be done by Flipkart. The model will be similar to eBay India.

Going forward, users will be able to compare sellers and get the best prices at varied service levels for most products. Flipkart will also introduce this model to categories like clothes, shoes among others.