Retail in Asia

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Five new trends of Chinese consumers

As 2012 comes to an end, pundits and analysts alike are making predictions for 2013. Many things could happen in 2013, but one thing is almost certain: China will be the largest e-commerce market in the world. Already, the country has the largest population of online shoppers. In June 2012, people who shopped online in China reached 210 million, compared 179 million in the US.

Chinese consumers have always been a mystery to many Western companies. Little is known about their spending behaviour and buying habits. As they come of age, certain characteristics are starting to emerge. Here are five new trends of Chinese consumers:

  • Value Seekers
  • Sophisticated High Earners
  • Loyal Brand Enjoyers
  • Pragmatic Masses
  • Self-indulging Youths

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