Luxury Italian fashion house Fendi will open more stores in China, increasing its stores from 16 to 20 by the end of 2012.
The new stores will be in tier-one and tier-two cities, including Beijing, Tianjin (east of Beijing), Shenyang (northeast industrial city), and Guangzhou.
Fendi is not going down the path of mega-stores. Rather, its new stores, which will be no more than 6,500 square feet, are about service and unique products.
(Source: red luxury)