Sustainable salon-performance haircare brand Fekkai has taken its first travel retail steps with DFS Group.
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Initially Fekkai will be available in DFS’ airport stores in the US along with the Hong Kong and Macau T Gallerias with a view to developing in more locations as international travel recovers.
Fekkai’s six core ranges are now available with DFS. These are the Technician Color, Brilliant Gloss, Full Blown Volume, Super Strength, Shea Butter and Apple Cider Detox lines.
Commenting on the partnership, DFS Group Senior Vice President Beauty Amael Blain said: “We are pleased to partner with Fekkai to bring the latest in innovative and sustainable haircare to our customers in North America and Asia.
“As travel resumes around the world, we look forward to continuing to delight and excite travellers with new and exclusive beauty brands wherever they visit us,” he added.
“We are extremely proud to partner up with DFS who are well known as a key player in global travel retail. We hope to provide another way for the global travellers to take small steps towards changing their environmental footprint,” said Founder Frédéric Fekkai.
Fekkai is one of the world’s first sustainable, professional salon brands to deliver high-performance haircare. Fréderic Fekkai opened his first namesake salon atop the Bergdorf Goodman Department Store in 1989.
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In 1995, Fekkai launched his eponymous haircare brand and has since become one of the most-respected names in the salon haircare business. He relaunched the brand in 2020 with a renewed mission to become the cleanest, most luxurious haircare brand that delivers salon-grade performance.
(Source: The Moodie Davitt Report)