Valentino has unveiled a new concept for its stores worldwide, presenting an evolution of the brand towards an increasingly human-centric approach, through a more intimate retail setting.
The gradual redesign of Valentino’s global locations started in November, with the project stemming from within the maison itself; strengthening the brand’s focus on client experience through contemporary design.
Blending tradition and innovation, the concept represents Valentino’s identity as a house of couture, with an interior design that speaks of the brand’s artisanal approach and aesthetic.
Redesigning the retail experience
The new concept originates from a rethink of the brand’s relationship with its clients, which has become the central focus of the design story and sets the tone for a client journey inspired by Italian hospitality, devised as a ritual guided by the store team through the spaces.
Each store stands as a new home for the brand and an intimate place to welcome its clients, placing human connections at the heart of Valentino, celebrating the maison’s iconic codes and its Italian heritage.
The maison’s menswear and womenswear prêt-à-porter collections as well as Valentino Garavani accessories are presented through a discreet set up featuring unexpected design details.
Each store offers a unique experience, with an aesthetic design idea declined across different territories through distinctive elements that connect the space to its locale.
Special areas will be reserved for private appointments, to enhance the feeling of intimacy and exclusivity within a carefully curated setting.
Design inspiration and artisan collaborations
The interiors allude to 1930s Art Déco motifs and a bold 1970s aesthetic, which merge into a contemporary language expressed through an eclectic material palette and details inspired by Roman buildings.
The color tones of the textile walls are a nod to the tailoring busts belonging to the world of couture.
The new concept pervades the architecture of the stores, with ceramic tiles covering the façade, and floors defined by iconic geometric motifs rendered in Botticino and Sahara Noir marbles. Elements in onyx and wood contribute to the sense of warmth, elegance and luxury.