Retail in Asia


Tumi opens first APAC flagship in Tokyo’s Omotesando district


Travel and lifestyle brand Tumi has opened its first Asia-Pacific flagship boutique in Tokyo’s fashionable Omotesando district.

The store’s design draws inspiration from TUMI’s iconic 19 Degree collection, making it the first of its kind worldwide.

SEE ALSO: Travel essentials and beyond: Tumi creative director Victor Sanz on the brand’s audience-centric approach

Source: Tumi

Located at ground level, the store spans more than 2,000 square feet and features an array of Tumi design elements. The facade showcases the iconic 19 Degree collection through a 3D display illuminated by hundreds of LED lights, while the interior showcases the collection’s essence with over 250 aluminum fins and uniquely curved pillars.

“We are thrilled to unveil Tumi’s newly designed store in Omotesando. Not only is it our first flagship store in Asia-Pacific, but it’s also one of our most ground-breaking store concepts globally,” said Victor Sanz, creative director of Tumi.

Source: Tumi

“We’ve taken the superior quality, design excellence and technical innovation that defines Tumi and created a completely unique design that is inspired by our 19 Degree collection. From the sculptural 3D facade to the upgraded materials, each carefully planned detail and element speaks to Tumi’s brand DNA.”

The new flagship space also features the 19 Degree Aluminum sculpture by artist Michael Murphy, creating an optical illusion as it transitions from a 19 Degree Aluminum piece to Tumi’s “T” logo when viewed from different angles.

Source: Tumi

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The store’s fixtures incorporate sleek T-shaped accents, while the use of materials blends marble flooring with a sophisticated combination of hairline and polished stainless steel. An art gallery-inspired circular seating area complements a full-height digital display. Adding further depth, a magnetic wall showcases rotating seasonal themes alongside the sculpture by Murphy.

The store’s opening event was attended by Tumi creative director Victor Sanz, as well as Japanese actor Takumi Kitamura and other influencers from across the region.