Retail in Asia


The 9th Pici Pasta Bar Lands in Causeway Bay

The newest Pici officially opens on 38 Yiu Wa Street. Pirata Group’s pasta bar now brings hand rolled pasta made fresh daily and homestyle Italian treats to its ninth location, right in the heart of the city’s busiest shopping, dining and entertainment district. The new Pici boasts 60 seats and 1,350 square feet of space produced by Pirata Group’s award-winning in-house design team.

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Proudly Hong Kong-born, Pici’s popularity driven by guests’ appreciation for a simple, comforting, authentic and artisanal approach to pasta making has seen nine restaurant openings since having been founded in 2017. From humble beginnings at a cosy, split-level venue in a Wan Chai culde-sac, Pici has expanded to Central, Tsim Sha Tsui, Lai Chi Kok, Sha Tin, Kennedy Town, Tseung Kwan O, an overseas outpost in Shanghai and now, Causeway Bays.

These nine brick-and-mortar establishments combined with three virtual kitchens in Wong Chuk Hang, Quarry Bay and Kowloon Bay, means Pici now serves over 4,000 guests daily. Pici Causeway Bay builds on the brand’s classic designs, from open-plan kitchens to the Italian style semi al fresco seating, with the introduction of new elements that enliven the dining experience.

Source: Pici

Exclusive to this location are four new signature dishes. First up, two new starters – a summary Mediterranean Salad with crunchy slices of apple and pecan, finished with a touch of crumbly feta cheese; and tender Octopus Salad with potato and olive, lightly showered with a zesty lemon oregano dressing.

Pici fans are also invited to discover two new pasta dishes found only in Causeway Bay, that each come in distinct shapes: the Double Ravioli Pumpkin and Ricotta, a double pocket filled ravioli of two fillings, smoked ricotta and creamy pumpkin, topped with a butter and sage emulsion with spicy salami; and Farfalle Prawns and Pesto, little bow tie-shaped pasta tossed through a homemade mint and basil pesto, with prawns and a touch of crunchy pistachio.

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Pici Executive Chef Davide adds, “With this new opening, we wanted to bring something innovative to longtime Pici fans. Our team experimented with new pasta shapes that didn’t exist on our menus yet, and to incorporate the traditional flavour combination and play with a fun presentation for that signature Pici twist.”