Retail in Asia


Swarovski Hong Kong introduces new store concept

For over a year, Swarovski has been on a journey with the reimagining of the brand and retail stores. Commencing with the rollout of 27 Instant Wonder stores around the globe, transformation has culminated in the opening of the first new stores in key corners of the world in 2021, with more to follow in 2022.

“Our New Retail Landscape is an incredible ode to creativity, and the result of Swarovski’s strong new vision, a realm where science and magic meet. Playful, aware, and always boldly chic our aim is to reflect desires and dreams in the physical space of our stores, and to underline our new age of crystal living,” says Giovanna Engelbert, Creative Director at Swarovski.

SEE ALSO: A Journey of Wonder – Swarovski introduces its new store concept

Each store pays homage to the beauty of crystal, reflecting the charm of the city itself. To reflect the brand’s new visual identity, overseen by the beloved Swarovski Swan, guests will be welcomed into a retail space to discover crystal treasures.

Encouraging exploration and self-expression, different areas in the stores are color-blocked in Swarovski’s signature new brand hues. With myriad octagons adorning the walls in a breathtaking display of product and pattern, the entire concept is a tribute to the wonder of crystal itself.

For the final flourish, packages wrapped up with signature gross-grain silks and velvets add to the entire experience.

Source: Swarovski

Through one facet of many in the brand’s relaunch, the covetable new boxes play a key role in bringing Swarovski’s new stores to life. Each store is represented by a combination of five colors – white, pink, green, blue, and yellow – that are, in turn, inspired by the prismatic result of light shining through crystal.

SEE ALSO: LANCÔME launches its first beauty tech flagship in Southeast Asia

Swarovski announces the opening of the first New Retail Landscape in Hong Kong. With its blue tone, the store invites each visitor to a space that is filled with a full spectrum of crystal lifestyle pieces – jewelry, watches, figurines, and accessories. The new Swarovski store at Times Square was unveiled on August 10th, 2022 in Times Square, Causeway Bay, Hong Kong.