Swarovski and EssilorLuxottica announced December 6 that they have signed an exclusive license agreement for the design, manufacture and worldwide distribution of Swarovski Eyewear.
Under the ten-year licensing agreement, the first collection will be available on the market from September 2023 and combines “Swarovski’s creativity and savoir-faire with the knowledge, innovation, and expertise of EssilorLuxottica,” according to a press release.
“We are delighted to further evolve our Swarovski Eyewear business with global leader EssilorLuxottica,” said Alexis Nasard, CEO of Swarovski.
“This is in-line with our LUXignite strategy, and is a natural partnership for us, forged from a shared passion for beautiful design coupled with impeccable quality and savoir-faire.”
The first collection will be developed under the leadership of Swarovski creative director Giovanna Engelbert and launched in time for the FW23 season.
“We are excited to embark on this journey with Swarovski, a brand known for its artful design and incredible attention to detail,” said Francesco Milleri, chairman and CEO of EssilorLuxottica.
“We have always seen each pair of frames as a piece of art to be worn, which makes Swarovski and its story such a wonderful fit.”
Effective until December 31, 2028, the eyewear agreement will have an automatic renewal option of an additional five years.
The news comes after Swarovski announced the opening of its first ‘New Retail Landscape’ in Hong Kong in August. With its blue tone, the store invites each visitor to a space that is filled with a full spectrum of crystal lifestyle pieces – jewellery, watches, figurines, and accessories.