Retail in Asia


Shein takes resale up a notch, introducing Shein Exchange

In response to Shein customers re-selling their purchases on various marketplace forums, the fast-fashion site has announced that it will launch its own resale option, Shein Exchange.

Shein Exchange is a new platform where U.S. Shein customers can buy and sell previously owned items through the existing Shein mobile app. It will be available to all U.S. Shein customers starting next year, with future plans to expand globally.

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Despite Athleta and many other brands partnering up  with ThredUp to manage the logistics of the collection and shipment of their used items, the Chinese fast-fashion retailer is leaving most of the work up to its customers, with a more similar approach as eBay, Poshmark and Facebook marketplaces. Depending on the specific terms and conditions associated with the exchange option, Shein can set a maximum price at which sellers can ask for an item. In return, sellers must pay Shein 5 percent of their proceeds.

According to the company’s press release, the app will gather all records of a customer’s previous purchases, which then are available for sale on the Shein Exchange marketplace. The goal of Shein Exchange is to make resale just as easy and convenient as buying something brand new, while also igniting a cultural movement of circularity within our own Shein community” according to Adam Whinston, Shein’s Global Head of Sustainability and Corporate Responsibility.

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“We’re calling on our community to mobilize and keep previously owned clothing in circulation for as long as possible. By harnessing the reach and the influence of our growing community, we believe that shopping resale can become the new normal in our industry” he added.