Retail in Asia


& Other Stories opens ION Orchard boutique

Following the opening of the company’s first boutique in Singapore and conquering the South Korean market, & Other Stories is now further expanding its SEA networks.

The new store, located at ION Orchard, brings designs from three ateliers in Paris, Stockholm, and Los Angeles to the shores of Singapore for the first time. In addition to the brand’s online shop on Zalora, the beautifully curated space will offer the brand’s latest fashion collections and beauty products.

Source: & Other Stories

“We are so delighted to finally be able to bring our stories to Singapore, as well as Malaysia and the Philippines via Zalora. It’s been heartening to receive such positive reception to the brand from the local audience, and we cannot wait to bring even more stories and inspiration to Southeast Asia with the opening of our second Singapore store in 2023,” stated Lina Söderqvist, Managing Director of & Other Stories.

SEE ALSO: Singapore retail staff to receive pay raise from Sep 1

The brand’s in-store residency collaboration began on 20 August. The event included a live art demonstration performed by local artist Ginette Chittick, including yarn-spinning from self-harvested kapok cotton fibre and latch-hooking. This weekend, guests will also be able to take home digital and print-outs from the photo booth at the beautiful flower-filled photo wall.