Jaeger-LeCoultre has announced the opening of a new boutique in Pacific Place, Admiralty. The design concept marks a new chapter for La Grande Maison, with a warm and inviting environment that takes visitors on a journey into the heart of the Manufacture. With an emphasis on organic materials and natural colours, the décor fuses tradition and modernity, evoking the serenity and beauty of JaegerLeCoultre’s home in the Vallée de Joux.
In homage to watchmaking, the new layout was conceived as a series of interconnected circles and curves, reminiscent of the components of a watch movement.
The linked spaces create different layers of interaction for visitors as they intuitively follow the path through the store, gaining a deeper understanding of the Maison as they move further into it.
Visitors are also exposed to the expert skills of the watchmaker in the walk-through experience. The store emphasizes the refinement and complexity of horological craftsmanship and Jaeger-LeCoultre’s unique expertise.
To complete the journey, a series of evocative and educational videos highlight the history of the Manufacture and the tremendous range of Métiers and watchmaking skills gathered under its roof.
Customers are introduced to Vallée de Joux, as well as the secrets of enamelling, engraving and anglage. Furthermore, the processes of design, research & development that are necessary in the innovation of the watches.