Retail in Asia


Moncler Genius announces collaboration with 1017 Alyx 9SM

Givenchy creative director Matthew Williams’ personal label, 1017 Alyx 9SM, is next in line to participate in the Moncler Genius project.

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Dubbed ‘6 Moncler 1017 Alyx 9SM’, the collaboration continues the Moncler brand’s experimentation between fashion and technology. As part of Moncler’s curatorial approach to design, the sub-line was launched in 2018, in which Moncler’s archetypes and codes are reimagined by cutting-edge designers in the collaborative project.

In contrast to the sports-influenced colors that are associated with outerwear and ski gear, this latest collaboration features an urban palette of metallic gray and lilac.

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Among the collaboration’s key pieces are the down-filled ribbed knit cardigan, the black nylon laqué puffer jacket, and the belt bag adorned with branded hardware and a side release button.