Retail in Asia


Moda Operandi founder named artistic director for Tiffany & Co. Home

Online fashion retailer Moda Operandi’s co-founder and chief brand officer Lauren Santo Domingo has been named artistic director of Tiffany & Co.’s Tiffany Home collection.

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A former fashion editor, Santo Domingo co-founded Moda Operandi in 2010.

“We are excited to see Lauren Santo Domingo infuse our home collection with her signature style. Lauren is no stranger to luxury and we believe she will bring her impeccable eye and elegance to this important category at Tiffany,” said Alexandre Arnault, executive vice president for product and communications. Arnault joined Tiffany in 2021, upon completion of LVMH’s acquisition of the brand, and is the son of LVMH chairman Bernard Arnault.

Tiffany will reopen its iconic flagship store on Manhattan’s 57th Street and Fifth Avenue in April, when Santo Domingo’s first home collection for the brand is set to debut.

Products from recent Tiffany home collections Tiffany Blue (left) and Everyday Objects. Image credit: Tiffany & Co.

Available at Tiffany stores worldwide and online on Moda Operandi, the assembly will feature new tabletop collections spanning Tiffany Berries, Tiffany T True, Tiffany Wisteria, Tiffany Toile, Tiffany Audubon and Valse Bleue.

“Tiffany & Co. has played an important part in milestones throughout my life and I am honored to work with such an iconic brand. I look forward to collaborating with the creative teams in bringing a new vision to the home collections while honouring Tiffany’s rich history,” Santo Domingo said.

Tiffany has unveiled multiple product initiatives thus far in 2023, such as brand collaborations for Fendi’s signature Baguette bag released in January, and Nike’s Air Force 1 ‘1837’ released this month.

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Earlier this month, the jewellery house also announced Jimin of Korean supergroup BTS as its newest global House ambassador, effective March. Arnault noted the star “embodies the energy, style and sense of modernity that epitomises Tiffany and Co.”