The first L’Atelier Martell Macau pop-up in Galaxy Macau will take place between 29th September and 31st December 2022.
The three-month boutique is dedicated to the tasting and exploration of Martell’s range of cognacs. The concept invites patrons to explore the history and heritage of the brand.
SEE ALSO: Forward Fashion brings Galeries Lafayette to Macau
The pop-up’s design is paying tribute to the history of the cognac house, its inspiration directly sourced from the L’Atelier of Martell’s Cellar Master.
Homage has been paid to his vast experience through a wall display featuring over 100 montres cognac sampling bottles, as well as barrel zone featuring French oak casks. Throughout the boutique there are elements of wood and copper, evoking the materials involved in the decades-long cognac-making process, interpreted via contemporary methods to showcase Maison Martell’s transformations across the years.
As a global concept with locations around the world, Macau is a natural step forward for its L’Atelier concept. The boutique will showcase the new Martell Noblige Macau City Edition – a limited-edition bottling only available at L’Atelier Macau pop up. The bottle featured landmarks such as the city’s skyline, signature buildings such as A-Ma Temple, Golden Lotus Square, Senado Square, as well as Galaxy Macau.
L’Atelier Martell Macau is offering digital workshops dedicated to the House of Martell, blending experiences that allow patrons to create their own styles in-house, personalized engraving services, as well as a cask experience where visitors draw cognac straight from the barrel.
SEE ALSO: Why is Japan’s National Tax Agency urging young adults to drink?
An essential highlight is the ‘Virtual Cognac Tasting Tour’, a digital experience where patrons are invited on a virtual journey across the four seasons, exploring life at Chateau de Chanteloup – the soul of the Maison Martell– while guided on a tasting across three signature Martell cognacs: VSOP, Noblige and Cordon Bleu.