On September 1, LVMH Group announced the appointment of Michael Schriver as LVMH Group president North Asia, effective immediately.
In his new role, Schriver will be responsible for all the group’s operations in Greater China and South Korea and will work alongside the teams of the various LVMH brands, “providing a company-wide perspective on strategies for connecting with Gen Z consumers, distribution and infrastructure development, and organizational opportunities,” said the group.
The current president of LVMH Greater China, Andrew Wu, and the president of LVMH South Korea, Ouk Cho, will retain their positions and report directly to Schriver. Schriver will also work closely with Roula Rozakeas, senior vice president human resources for Asia-Pacific.
A luxury veteran with 24 years of experience specifically in the Asian market, Schriver has held key leadership roles at American retailer Macy’s, as well as LVMH-owned DFS and Tiffany & Co, before joining LVMH’s flagship brand, Louis Vuitton.
During his tenure, he has navigated through “the rapid growth and transformation of Asia,” and “developed an intimate understanding of the consumer, the distribution, and the broader business environment,” the group added.
“I am delighted of Michael’s nomination. It is a strong signal of our determination to invest in our future in Asia and to enhance collaboration across our organization,” said Bernard Arnault, LVMH, CEO and chairman.
“I have been working with Michael for over 20 years and have been constantly impressed with his understanding of the business at all levels. I will stay in close contact with him in his new role. His expertise, and the knowledge of the Group ecosystem and culture will be strong assets for us.”
In its most recent trading update, LVMH said half-year sales grew by 1 percent in Asia (excluding Japan), which represented 32 percent of its total revenues.