Retail in Asia


Louis Vuitton opens Sydney airport store

French luxury brand Louis Vuitton announced this month the opening of its new travel retail store at Sydney International Airport, the first of its kind in the southern hemisphere.

Featuring architectural design from Peter Merino, first implemented at Louis Vuitton’s Ginza Namiki Dori store, in Tokyo, the new Sydney airport store uses light woods and bright colours, alongside local design elements, to bring its travel retail concept to life.

Outside, a façade features a kinetic blade design, twisted with a melange of colour, inspired by the Australian sunset, alongside two display windows looking in.

Inside, the store design boast Louis Vuitton furniture classics, as well as locally crafted objects by Australian-based designers, aiming to connect with the local culture.

Yarrabee by George Hall, facade design by Melbourne artist Daniel O’Toole, sculptures by Tom Fereday, and a table by the Chinese brand Buzao can all be found in the store.

As for items to shop, the new store also offers a wide variety of renowned men’s and women’s ready-to-wear, shoes, and leather goods in addition to a range of accessories, watches, jewellery, and Louis Vuitton fragrances.

The Louis Vuitton travel retail store forms part of the new luxury retail shopping precinct which opened at Sydney International Airport this August.

Showcased within a 2,700-square-metre area, luxury brands including Balenciaga, Bottega Veneta, Burberry, Bvlgari, Hermès, Loewe, Moncler, Prada, Rolex and Saint Laurent opened at the airport’s T1 International terminal marking the first phase of store openings.