L’Oréal Travel Retail Asia Pacific has partnered with China Duty Free Group (CDFG) to open 19 new boutiques at the cdf Haikou International Duty Free Shopping Complex in Hainan.
The newly opened stores embrace L’Oréal’s full portfolio of beauty brands.
The wide-ranging offer includes stores from Armani Beauty, Atelier Cologne, Biotherm, Helena Rubinstein, Kérastase, Kiehl’s, Lancôme, La Roche-Posay, L’Oréal Paris, Maison Margiela, Prada Beauty, Ralph Lauren, Shu Uemura, SkinCeuticals, Urban Decay, Valentino beauty, Vichy, Viktor & Rolf and YSL Beauté.
Prada Paradoxe, the latest fragrance launch from Prada Beauty, is being showcased via a special animation at the atrium of the complex and with a striking outdoor installation.
L’Oréal Group’s boutiques at the cdf Haikou International Duty Free Shopping Complex offer the company’s latest beauty tech innovations and world-class retail expressions.
These include tech-driven skincare, makeup and hair care consultation services. These are followed by personalised treatments offered in professional skincare cabins from the Lancôme, Helena Rubinstein, SkinCeuticals and Armani Beauty brands.
A wide range of leading beauty tech services are offered including the Lancôme SkinScreen, SkinCeuticals SkinScope, L’Oréal Paris Science Table, Yves Saint Laurent (YSL) Neuro Fragrance Consultation and Kérastase’s Kérascan.
The Lancôme SkinScreen uses AI algorithms to measure skin health against 13 parameters, while the SkinCeuticals SkinScope observes the skin in daylight and UV light to reveal sun damage. The L’Oréal Paris Science Table is a digitally-driven product discovery tool that highlights the efficacy of L’Oréal Paris products, while the YSL Neuro Fragrance Consultation uses a neurotransmitter to measure brain activity and determine a user’s favourite scent.
The cdf Haikou International Duty Free Shopping Complex is the first mall in China to receive the Leadership in Energy and Environmental Design (LEED) Gold Certification, which means that all stores were constructed using eco-certified and recyclable materials.
All L’Oréal boutiques at the complex follow the company’s L’Oréal for the Future sustainability roadmap. Six L’Oréal Group brands in the complex have also applied for LEED Certification, with Gold Label Certification expected for Lancôme, Kiehl’s, Helena Rubinstein, YSL Beauté, Armani Beauty and Shu Uemura, the company said.
All pop-ups and future animations will be built adhering to L’Oréal Group’s eco-design principles which specify the use of certified recycled FSC, PESC materials that are lightweight and easily disassembled for reuse.
Source: The Moodie Davitt Report