Retail in Asia


Loewe opens first perfume pop-up in Japan

Spanish brand Loewe Perfumes, owned by French luxury group LVMH, opened its first pop-up store in Osaka, carrying a full range of fragrances as well as the brand’s signature classics. The pop-up is located at the Hankyo department store in Osaka’s Umeda district.

According to the firm’s LinkedIn page, the ephemeral space will remain open till November 21.

Source: Loewe

In addition to its multi-brand channel and dedicated online shop, Loewe Perfumes will also have a mono-brand shop in Nanjing (China), set to open in January 2023.

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The Spanish luxury house Loewe, which recently reopened its Soho store in New York and a pop-up store in Tokyo, is experiencing growth and saw its sales increase by 38 percent in 2021 to 456 million euros.