Levi Strauss & Co. recently reopened its flagship Levi’s store in Bangkok’s CentralWorld, a 364-square-metre boutique that now stands as the largest Levi’s store in Southeast Asia.
The expansion underscores Levi’s commitment to the region and its direct-to-consumer strategy, which includes efforts to establish fully owned-and-operated stores in key locations across Asia-Pacific.
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Situated in the vibrant shopping district of Chidlom in Bangkok, the Levi’s NextGen Indigo store is designed to cater to the preferences of Thai shoppers, particularly the youth, with the country’s second Levi’s Tailor Shop, providing a range of personalisation options.
Staffed by tailoring professionals, the Tailor Shop serves as an alteration, restoration, and customisation station, empowering shoppers to make their Levi’s apparel their own. From embroidery and patches to pins and fabric panelling, customers have the opportunity to personalise their Levi’s garments in distinct ways.
This April, the denim maker also announced the opening of its inaugural store in Dhaka, Bangladesh. Located on Banani Road, the 2,270-square-foot Levi’s store is the first step in the company’s plans to establish a presence in key locations throughout Bangladesh, including Chittagong.
DBL Group, one of the country’s largest conglomerates, will serve as Levi’s official partner in Bangladesh.
“Our first store in Dhaka, Bangladesh, marks an important chapter for Levi Strauss & Co,” said Amisha Jain, senior vice president and managing director, South Asia-Middle East and Africa (SAMEA), Levi Strauss & Co. “This launch supports our direct-to-consumer focus and aligns with a dynamic market propelled by the consumer base and swift urbanisation in cities such as Dhaka and Chittagong. Our strategic market entry and distinctive strategies position us to forge a robust presence and foster sustainable growth.”
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With a population exceeding 160 million, Bangladesh presents a growth opportunity for Levi’s, the company said.
The new Bangladesh store will also feature a Levi’s Tailor Shop, enabling customers to customise their purchased products.