Retail in Asia


Golden Goose enters Swarovski Creators Lab

Swarovski Creators Lab has partnered with sneaker and apparel brand Golden Goose to present a new range that combines crystallized style with Italian hand-made tradition. The limited-release collection includes two new versions of the iconic Golden Goose Super-Star sneaker embellished with Swarovski crystals, and a skateboard with a crystallized design inspired by the Golden Goose Flag.

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Inspired by the skate scene in Los Angeles, California, the Super-Star was the first Golden Goose sneaker to feature the brand’s iconic star – a concept that was imagined during a trip to Venice Beach skatepark. For this collaboration, the original Super-Star design has been transformed with a Swarovski makeover.

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Golden Goose for Swarovski Creators Lab is now available. The skateboards (limited to only 10 pieces) and the pink sneakers (limited to only 100 pairs) will be available exclusively on and in select Swarovski stores. The white sneakers (limited to 250 pairs) will be available online and in select stores of Swarovski and Golden Goose. This partnership with Golden Goose marks the first time that a Swarovski Creators Lab product has been released in China.