The UK-based global retailer and wholesaler French Connection has created its own rental website as the market for cyclical fashion continues to grow. Customers may rent over 100 SS22 items on the new French Connection Rental site, which initially focuses on dresses, holiday clothing, and work wear.
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For the launch, the British retailer partnered with rental service provider Zoa Rental. According to Zoa Rental, French Connection is the first major fashion company in the UK to provide an on-demand rental service for current-season goods without a subscription to shop French Connection’s collections.
“We are delighted to be partnering with Zoa to bring premium high street to the hire customer and support the ever growing appetite of hiring,” said Simon Donoghue, French Connection retail director.
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The launch of French Connection’s new rental business comes as the circular fashion market in the UK and throughout the world continues to grow. “Growth in the rental business is outpacing traditional retail by 20 times, driven by customer demand for sustainable, cheap fashion,” said Isabella West, CEO of Zoa Rental.