Forever 21 and American Eagle Outfitters are returning to Japan after withdrawing from the country in 2019.
According to Japanese trading company Itochu, which acquired the domestic sales and licensing rights for Forever 21 and American Eagle Outfitters, the former will set up an e-commerce platform in February and open its first physical store in the following spring.
In a separate announcement, American Eagle Outfitters (AEO) is also returning to Japan in October with flagship stores in Shibuya and Ikebukuro. Since the closure of its last physical store in 2019, the brand has only been available online in Japan. It is expected that American Eagle Outfitters’s brick-and-mortar store opening will further strengthen its presence in the country through an omnichannel approach.
Apart from the two aforementioned names, Eddie Bauer is also on the list of Itochu’s partnering brands. Following the closure of its last shop in December 2021, the brand has plans to bring its physical stores back to Japan.