UK-based fashion label, Studio Nicholson, has opened its first standalone store in Asia, in South Korea, in partnership with Samsung C&T Fashion Division’s Beaker. Studio Nicholson’s is located on the third floor of Hyundai Department Store, and was designed based on its Japanese architecture-inspired global store concept, completed with wooden displays on a pure white backdrop.
To prepare for the brand’s first meeting with South Korean customers, founder and creative director Nick Wakeman designed and fitted out the store by hand. PF22/AW22 Collection is available in Studio Nicholson’s first Asian store, along with the rest of the Studio Nicholson collection.
Studio Nicholson was founded in 2010 and produces pieces inspired by Japanese architecture, interiors, grunge music, 1990s subcultures, and geological landscapes.