UK-based fashion label, Studio Nicholson, has opened its first standalone store in Asia, in South Korea, in partnership with Samsung C&T Fashion Division’s Beaker. Studio Nicholson’s is located on the third floor of Hyundai Department Store, and was designed based on its Japanese architecture-inspired global store concept, completed with wooden displays on a pure white backdrop.
To prepare for the brand’s first meeting with South Korean customers, founder and creative director Nick Wakeman designed and fitted out the store by hand. PF22/AW22 Collection is available in Studio Nicholson’s first Asian store, along with the rest of the Studio Nicholson collection.
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Studio Nicholson was founded in 2010 and produces pieces inspired by Japanese architecture, interiors, grunge music, 1990s subcultures, and geological landscapes.