Retail in Asia


Estée Lauder see fragrance ambitions soar with new atelier in France

Estée Lauder Companies (ELC) unveiled plans to establish a new atelier in Paris, France, fuelling its ambitions in luxury and prestige fragrances, and propelling its strategic growth in the industry.

Its fragrance business witnessed growth of nearly 40 percent since pre-pandemic fiscal year 2019, according to the beauty company.

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Set to open by the end of 2024, the atelier cements ELC’s ambitions in luxury and prestige fragrances.

“We are thrilled to announce the establishment of our new Atelier,” said Stéphane de La Faverie, executive group president. “Serving as an innovation enabler across our fragrance portfolio, its location will give us direct access to some of the best creative design resources, industry talent and local suppliers and perfumers, to help continue to accelerate our momentum in this exciting category.”

ELC has been at the forefront of prestige and luxury fragrances since the launch of Estée Lauder’s inaugural fragrance in 1953. Presently, the company boasts a varied fragrance portfolio comprising esteemed brands like Jo Malone London, Tom Ford, Estée Lauder, Le Labo, Clinique, Kilian Paris, Editions de Parfums Frédéric Malle, Aerin Beauty, and Aramis.

Said Fabrizio Freda, president and CEO: “The power of the company’s fragrance portfolio, bolstered by the strategic support of the atelier, positions the company well to drive future growth and value in this dynamic and fast-growing category, enabling ELC to continue to deliver exceptional luxury and prestige fragrances to consumers worldwide.”

The move aims to enhance the company’s existing fragrance capabilities, fostering breakthrough innovation, artisanal quality at scale, and faster speed-to-market. By leveraging synergies across their brand portfolio, ELC aims to capitalise on the thriving fragrance sector and its long-term growth potential.

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The atelier will focus exclusively on fragrance innovation and craftsmanship, providing comprehensive support to ELC’s fragrance brands. Working in close proximity to fragrance house partners, suppliers, and manufacturing networks, a team of fragrance experts will facilitate deeper co-creation and collaboration with external partners, unlocking accelerated product, packaging, and concept innovation.