Beauty powerhouse Estée Lauder Companies (ELC) has launched its ‘Responsible Store Design’ programme, announcing six stores in the ELC portfolio have met requisites in its 2023 pilot programme. One of the six stores is the Origins boutique in Nanjing Deji Plaza, in China’s Jiangsu province.
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ELC earlier established its internal Green Building Standards for its retail locations in 2020, forming a road map to incorporating sustainability principles and setting standards for practices spanning energy, water, waste, and indoor air quality. The new programme is grounded in these standards, in partnership with a sustainability consulting firm.
“Sustainability has long been part of our corporate strategy and company culture, and our new Responsible Store Design program is a creative and impactful way to showcase ELC’s sustainability commitments to both our employees and our consumers,” said Al Iannuzzi, vice president for sustainability at ELC.
“We’re excited to launch our branded retail sustainability program and look forward to scaling this work beyond our pilot stores to impact retail operations globally in the future.”
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Participating brands and stores are required to meet relevant pre-requisites, which vary based on the retail space and store type. Requirements cover store build out, energy and water, as well as responsible sourcing and visual merchandising.