Retail in Asia


Dior opens pioneering travel retail boutique at T Galleria by DFS, The Shoppes at Four Seasons

Dior has opened a pioneering combined fragrance, beauty and jewellery boutique in T Galleria by DFS, The Shoppes at Four Seasons, one of Macau’s most luxurious shopping locations.

SEE ALSO: Cognac meets couture: Hennessy X.O x Kim Jones go all out for travel retail 

Dior’s partnership with DFS Group and Four Seasons developer Sands Macau represents the French brand’s first travel retail beauty boutique globally to offer fashion jewellery.

Pictured from left are Sands China executive director of mall management Martin Fu; DFS Group, managing director of Macau, Johan Pretorius; DFS Group senior vice president for beauty Amael Blain; LVMH Beauty travel retail APAC managing director Andre Marzloff; Parfums Christian Dior regional marketing director travel retail APAC Audrey Gillard; and Parfums Christian Dior regional director travel retail SEA, Hong Kong & Macau Chai Yi Xuan. Source: Dior

Dior said the 93-square-metre boutique offers “the most exquisite shopping experience for customers, delivering the excellence and savoir-faire of Dior”.

Customers can discover Dior jewellery designed by Maria Grazia Chiuri alongside Dior beauty collections. The boutique offers an array of new creations and limited-edition offers exclusive to Four Seasons Macau.

“Our new boutique showcases the best product offers and best-in-class services that the house of Dior has to offer,” said LVMH Beauty travel retail APAC managing director Andre Marzloff.

“Our goal is to create a multi-sensorial customer experience together with our partners that will make it a personally curated and memorable shopping experience for any client visiting us at the Shoppes at Four Seasons.”

“We are delighted to partner with Dior to open the very first Dior beauty and jewellery boutique in Macau,” said DFS Group senior vice president, beauty, Amael Blain.

“With our pioneering vision, DFS continues to innovate by bringing customer experiences to the next level in all its stores. This new luxurious space is yet another example of retail excellence with a high level of personalisation and services – from premium fragrance offers, a bespoke treatment space and an exclusive fashion jewellery collection.

A multi-category journey of discovery

Customers can discover a range of Dior icons from fragrance to beauty.

Source: Dior

The fragrance line-up features scents from in-house perfumer Francis Kurkdjian plus house classics such as J’adore and Miss Dior alongside signature men’s perfumes including Sauvage.

Customers are invited to have their bottles personalised with what Dior described as the most premium engraving service that exists today.

The makeup counter offers a glimpse into the workings of Dior beauty maestro Peter Philips, featuring a range of his creations and house icons such as Rouge Dior and Dior Forever.

The Dior Addict lipstick, a recent launch dubbed as “the icon for extreme shine”, is designed as a fashion accessory, Dior noted. It begins a new chapter in the Dior story, the brand added, offering four new couture cases inspired by the house’s fashion creations.

Each of the cases is adorned with the deconstructed Dior oblique logo on the side. Among the four limited-edition cases, the burgundy oblique version with its design inspired by Dior’s canvas expertise is available exclusively at the boutique.

In addition to providing the latest makeup trends and techniques, Dior beauty consultants are on hand to share their extensive know-how and personalised makeup tips.

Skincare exclusives on offer

Dior skincare enjoys its own space within the boutique, a dedicated zone that offers an extensive collection including Dior Prestige, Capture Totale and what the house described as the epitome of Dior luxury skincare, L’Or de vie. Several Dior skincare travel exclusives are highlighted.

Source: Dior

The boutique is designed to offer an elevated premium skincare experience, notable for a dedicated alcove, including personalised consultation and treatment spaces offering an array of Dior beauty services.

La Collection Privée Christian Dior

The boutique also houses La Collection Privée Christian Dior fragrances, candles and soaps.

Described as “a luxurious Dior universe entirely dedicated to the love of perfume, an olfactive lifestyle, and the art of gifting by Dior” the La Collection Privée flagship displays the newest retail design concept – “more luxurious, warm and generous.”

SEE ALSO: Bvlgari names Frederic Chehab as new perfume travel retail director for Asia Pacific 

It offers an extensive collection of fragrances, candles, soaps and body creams, for perfuming, each celebrating a contemporary French art de vivre (art of living).

Fragrance highlights include Lucky, the fragrance of good luck, echoing the history between the house of Dior and Lily of the Valley.