Retail in Asia


Culti Milano opens first Asia flagship in Hong Kong

Italian fragrance brand Culti Milano opened its first Asia flagship store in Hong Kong in April, located along Hollywood Road in Central.

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Source: Culti Milano

Designed by Hong Kong-based interior decorator Alexis Dupont, the new store recreates Culti Milano’s ‘culture of ambience,’ presenting the brand’s range of home fragrances and genderless perfumes in a well-appointed space. A Bauhaus-style lounge area welcomes customers to explore the store’s retail range and learn how to layer scents.

Founder Alessandro Agrati. Source: Culti Milano

Founded by Italian interior designer Alessandro Agrati in 1990, Culti Milano’s bestselling products are its home fragrances, which use reed sticks with natural microscopic pores in diffuser bottles. Agrati is credited for being among the first to create and retail reed diffuser scents for the home.

The first Culti House in Asia, designed by interior designer Alexis Dupont. Source: Culti Milano

The flagship store is designed to highlight the unique atmosphere of each home fragrance, featuring warm, balanced tones alongside maple wood and travertine typically used in Italian architecture to create a refined yet cosy atmosphere.

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In addition to its signature collections, Culti Milano’s flagship store exclusively offers a limited edition line, the Van Gogh Irises collection, in collaboration with The Getty Museum.