Retail in Asia


Creed makes India travel retail debut exclusively with Delhi Duty Free

Delhi Duty Free (DDFS) has partnered with Be Keen to launch fragrance brand Creed at Indira Gandhi International Airport in Delhi, a listing exclusive within Indian travel retail.

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The niche artisan brand was recently acquired by Kering Beauté, luxury powerhouse Kering Group’s new beauty arm.

The House of Creed offers an extensive range of fragrances, exclusively distributed in travel retail by London-based Be Keen, a specialist in niche fragrances.

DDFS chief executive officer Ashish Chopra said: “We are thrilled to introduce the exclusive launch of Creed fragrances at Delhi Duty Free. By bringing this iconic fragrance brand to our stores, we reaffirm our commitment to offering the very best in beauty products and luxury experiences.

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“Creed’s unwavering dedication to craftsmanship and exceptional scents perfectly aligns with our mission to provide excellence to our valued customers,” Chopra continued.

Be Keen chief operating officer Abla Bencheikh added: “We are delighted to have worked closely with Delhi Duty Free as part of our selective expansion plan for Creed in travel retail.”