Retail in Asia


Cavalli continues its expansion plans with a string of new stores

In pursuit of its international expansion strategy, Roberto Cavalli has announced a string of upcoming store openings across Europe and Asia.

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The luxury label recently opened a store in Miami, and is continuing its worldwide expansion with new stores in Monte Carlo and Rome, and two franchise locations in Vienna and Kuala Lumpur.

As part of its launch in Rome, which is set to take place in November, the new boutique has a 350 square metre area and a foyer-showcase, a gallery of collection pieces as well as a VIP area.

In each of the new locations there are pieces from Roberto Cavalli Home Interiors that are meant to reflect the brand’s signature aesthetic, such as rugs and custom made pieces.

The Cavalli Eyewear and Parfum lines will also be available in the stores along with a selection of accessories and complements. This includes a selection of both men’s and women’s clothing collections.

Robert Cavalli revealed its plans to revitalize its brand image in September and announced a new collaboration with Swinger International which entails wholesale distribution rights and production of the Cavalli products.

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According to Roberto Cavalli’s General Manager Ennio Fontana, the partnership will strengthen the brand’s presence in the global market following a number of ambitious targets set by the company.