Retail in Asia


Cartier makes Australian airport retail boutique debut with Valiram in Sydney

French watch and fine jewellery brand Cartier has revealed a new boutique concept with luxury travel retailer Valiram at Sydney Airport Terminal 1.

Sydney Airport said the boutique completes the already extensive luxury brand precinct featuring a stellar brand line-up including Balenciaga, Bottega Veneta, Burberry, Bvlgari, Celine, Dior, Gentle Monster, Gucci, Hermès, Loewe, Louis Vuitton, Moncler, Prada, Rolex, Saint Laurent, Tiffany & Co., Valentino and Versace.

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Source: Cartier

Cartier’s elegant 170-square-metre boutique provides a distinctive Sense of Place, the brand owner said. It highlights the Maison’s strong codes and emblems , including its panther symbol, aesthetically combined with elements that represent Sydney’s local architecture, culture and natural beauty.

Inspired by the popular view of yachts in Sydney Harbour, the shop front is designed with four soaring sails standing at over seven metres tall against a backdrop of Champagne mesh displayed at the entrance.

The boutique interior includes Cartier’s signature feature wall that illustrates its famed panther and the Sydney Harbour Bridge. The bespoke artwork is designed in fabric and features complementary straw marquetry by British craftsman Alexander Lamont.

Other design highlights include a striking decorative wall adorned with patterns that are inspired by the local cultural heritage.

The store’s bridal area is decorated with fluted wood and coral motifs, along with the warm beige and gold floral motif which symbolise Australia’s native flora.

The boutique presents a full offer of Cartier’s signature jewellery and watch collections.These are bolstered by leathergoods, fragrances and gifts.

A semi-open lounge provides a private space for clients to relax while discovering the Maison’s savoir-faire.

Source: Cartier

Cartier Global travel retail director Virginie Martignac said: “It is a pleasure to unveil the new boutique at Sydney Airport as we reinforce the Maison’s commitment to engaging travellers in Oceania and the broader Asia Pacific region.

“We are privileged to partner with Sydney Airport to curate the ultimate luxury retail experience, exemplifying Cartier’s dedication to offering a comfortable and engaging experience for travellers. We believe the boutique’s unique showcase of creativity, craftsmanship and savoir-faire with a distinctly Australian touch will inspire our clients to discover the Cartier universe.”

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Sydney Airport executive general manager, commercial, Mark Zaouk added: “With Cartier’s arrival we have the final jewel in the crown of our exquisite luxury precinct, SYD X. After several years of planning and development, it’s remarkable to see our ambitious retail vision come to life with 20 of the world’s best global brands under one roof.

“Sydney Airport is now positioned as a top player in the world of luxury, offering the most extensive collection of exclusive travel retail anywhere in the southern hemisphere. With international passenger numbers continuing to grow, SYD X has become a popular choice for travellers looking to indulge in a little luxury before they fly.”