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‘C Beauty, See Life’ pledges China Duty Free Group amid landmark Block C and Global Beauty Plaza openings in Haitang Bay

In one of the year’s most-anticipated travel retail openings, China Duty Free Group (CDFG)  inaugurated the cdf Sanya International Duty Free Shopping Complex Block C and unveiled the Global Beauty Plaza. The Block C Grand Opening ceremony, held on 28 December, was attended by over 100 guests.

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They included Zhang Bin, Director of the Hainan Provincial Department of Commerce; Zou Xianfeng, Level 2 Inspector at the Hainan Provincial Department of Tourism, Culture, Radio, Television and Sports; Yin Chengling, Deputy Mayor of Sanya Municipal People’s Government; Cao Ming, Deputy Commissioner of Haikou Customs; Wang Haimin, General Manager of China Tourism Group; and Wang Xuan, General Manager of CDFG.

Block C features a roll-call of the world’s most illustrious beauty brands. Source: CDFG

As parent company China Tourism Group Duty Free (China Tourism Group) begins its second 100-year journey, CDFG said the opening signals its strong and unwavering commitment to cultivating the Hainan market.

The world’s number one travel retailer* said the project also underlines its willingness as a state-owned enterprise to assume responsibility for enhancing the development of Hainan Free Trade Port.

The atrium design features three different themes:  ‘The Journey of Seeds’, ‘The Wizard of Oz’ and ‘Fragrant Monsoon’.

The art corridors, which link Block C to Blocks A and B, were designed with the themes of ‘Spacetime Travel’ and ‘Flower Gallery’.

The design imbues Block C with a unique ambience and style while forming a cohesive connection between the new block and other structures in the complex. It highlights Hainan’s tropical climate and natural landscape and offers an immersive experience for visitors, CDFG said.

cdf Sanya currently offers over 850 Chinese and international brands. The Block C expansion greatly strengthens the complex’s beauty offerings with a string of high-profile openings, CDFG said.

Beauty giants such as Lancôme, Estée Lauder and Dior have all introduced their first-ever double-storey travel retail flagship stores, while Le Labo, Maison Francis Kurkdjian and Pat McGrath Labs have chosen Block C to showcase their latest and China travel retail-exclusive innovative designs and concepts.

Fast-growing fragrance house Maison Francis Kurkdjian enjoys a prime space at the new facility. Source: CDFG

The introduction of these new shops provides a wider selection of retail options and a more interesting shopping experience, CDFG said.

In addition, shoppers can enjoy a variety of top-quality services and facilities at cdf Sanya Block C, including Hainan’s first multi-brand Spa Centre. Featuring an impressive brand mix and exclusive, limited-edition products, the Spa Centre promises customers “an immersive multi-dimensional sensory experience and a serene space for physical and mental healing”, CDFG said.

To celebrate the opening, cdf Sanya has introduced a variety of promotional activities including gifts, discounts and 8x points when shopping selected brands.

CDFG said that it hopes every single customer will ‘C Beauty, See Life’ when they step into Block C.

Source: CDFG

Under the leadership of its parent company China Tourism Group, the world’s number one travel retailer said it will stay committed to CDFG’s motto of ‘trusted business operation and excellent services’ and continue to develop the Hainan market with increased focus and investment.

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The opening of Global Beauty Plaza at cdf Sanya Block C brings more brands, better services and a more convenient and pleasurable retail experience to Hainan’s offshore duty free consumers, offering travellers the joy of “seeing the world and shopping at cdf”, the retailer said.

In the long run, the project will help fully release the potential of cdf Sanya as a tourism and retail landmark, enhance the regional commercial landscape, create a new ‘duty free + cultural tourism’ paradigm, and boost the development of Hainan Free Trade Port, it added.