Retail in Asia


Bulgari partners with Valiram to open Singapore Changi boutique

Roman jeweller Bulgari has partnered with Southeast Asia-headquartered luxury and lifestyle retailer Valiram to open a boutique in Singapore Changi Terminal 2.

Among Valiram’s other brand partners in Asia are watchmakers such as Rolex, Jaeger-LeCoultre, and Omega, and jewellers including Cartier and Chopard.

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Source: Bulgari

The boutique’s welcoming open storefront showcases an antique black marble entrance adorned with the iconic Roman lettered logo of the brand. Inside, the choice of materials and colour palette evokes a connection to ancient Rome. An inlaid brass eight-point star, a unifying symbol used in Bulgari boutiques worldwide, graces the entrance zone.

Source: Bulgari

A centrepiece of the boutique is an elegant oval counter featuring a sculptured travertine top, as well as a private sales lounge.

Also on display are several works by pop artist Andy  Warhol, who famously once said: “For me, calling at a Bulgari shop is like visiting the  best exhibition of contemporary art.”

Source: Bulgari

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With a presence in Australia, Hong Kong, Indonesia, Macau, Malaysia, New Zealand, Philippines, Singapore, and Thailand, Valiram, founded in 1935, today operates an extensive network of nearly 500 points of sale. The retailer also represents renowned international brands across diverse categories, including fashion, accessories, timepieces, jewellery, perfume, cosmetics, sports, confectionery, and F&B. The group expanded its digital footprint beginning 2020 and currently manages nine e-commerce sites catering to customers in Southeast Asia and Australia.