Bulgari has revealed a virtual world within the Metaverse platform Zepeto, offering visitors both online and offline experiences. Zepeto claims that this experience is particularly popular among Gen Z, which account for around 80 percent of its users.
The online space features a pop-up store, Bulgari Sunset in Jeju, and a café based on the Italian luxury brand’s real-life retail store on Jeju Island. Users can find a virtual café-themed setting, where they can enjoy desserts and beverages, as well as the brand’s 2022 Resort collection. The brand’s global ambassador, Blackpink member Lisa, hosted an event via VR through which her avatar could interact with fans.
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Visitors will also be able to complete quests in order to receive the Resort Collection items. Theseinclude Bulgari’s Serpenti and Divas’ Dream line, as well as signature brand accessories.
A number of brands including Ralph Lauren, Gucci, and Marine Serre have also partnered with Zepeto, which has a network of more than 320 million users.