Retail in Asia


Brunello Cuccinelli unveils new Sydney boutique

Replicating Brunello Cuccinelli’s presence on global fashion boulevards such as New Bond Street in London, Rue de Faubourg Saint-Honoré in Paris, and Madison Street in New York, Cuccinelli brings a new boutique to a prominent new address in Australia at 25 Martin Place, in collaboration with Graaf Group.

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Spanning two levels, the store encompasses a series of carefully arranged spaces, each dedicated to a specific line within the collection. These intimate settings are adorned with harmonious finishes, inviting visitors into an environment that epitomises the brand that is very closely associated with the ‘quiet luxury’ trend.

The store’s grandeur is exemplified by its expansive glass façade boasting an impressive 80 meters of display windows, merging the contemporary vibrancy of Sydney with the soulful heritage of Solomeo.

Inside, the interiors create a ballet of warm tones and subtle nuances, where opulent surfaces meet metallic accents. Every carefully placed piece within the store tells a story of craftsmanship, history, and understated luxury.

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Ascending to the upper level via the modern staircase or lift reveals the core of the boutique, blending elements of its location with the elegance that defines Brunello Cucinelli. Custom-made furnishings, unique artifacts, and a soft colour palette contribute to a narrative of sophisticated tranquility, further enhancing the overall ambiance.

The new store is in partnership with Graaf Group, a family-owned corporation operating luxury projects in real estate, fashion, and hospitality across Australia.