BHC Chicken has announced its plans to open its first branches in Malaysia and Singapore, with more overseas branches to come. A local logistics company will operate BHC Chicken’s branch in Mont Kiara, a region of Kuala Lumpur, under a master franchise agreement from November.
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Master franchise agreements provide franchisees with ownership rights, management systems, and control rights for running a brand within a specific territory.
A second branch is also planned to open in Singapore next April. The BHC announced the signing of a master franchise agreement with a local retailer in that region. BHC Chicken has nominated Southeast Asia and the Middle East as the next regions where it is looking to expand into.
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“Our overseas business will become more visible starting in the second half of this year, and we plan to develop into a global company that can bring various types of Korean food to countries abroad” stated a spokesperson for BHC.