Retail in Asia


BHC Chicken to open in Malaysia and Singapore

BHC Chicken has announced its plans to open its first branches in Malaysia and Singapore, with more overseas branches to come. A local logistics company will operate BHC Chicken’s branch in Mont Kiara, a region of Kuala Lumpur, under a master franchise agreement from November.

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Source: BHC Chicken

Master franchise agreements provide franchisees with ownership rights, management systems, and control rights for running a brand within a specific territory.

A second branch is also planned to open in Singapore next April. The BHC announced the signing of a master franchise agreement with a local retailer in that region. BHC Chicken has nominated Southeast Asia and the Middle East as the next regions where it is looking to expand into.

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“Our overseas business will become more visible starting in the second half of this year, and we plan to develop into a global company that can bring various types of Korean food to countries abroad” stated a spokesperson for BHC.