Retail in Asia


Apple opens new Gangnam store, with Mumbai launch coming soon

Apple opens new stores in Seoul and Mumbai, making their latest products and services more accessible in two major markets.

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Apple’s latest Seoul store opened on 31 March, conveniently located in the bustling Gangnam district known for upscale shopping, entertainment and nightlife.

Apple’s senior vice president of retail, Deirdre O’Brien, welcomes the first customers to Apple Gangnam. Source: Apple

To celebrate the opening, customers were invited to participate in complimentary Today at Apple sessions, such as a limited-time Pop-Up Studio Spatial Audio listening experience featuring the K-pop group, NewJeans.

Following the Gangnam opening, Apple is also gearing up to unveil its first-ever company-owned store in Mumbai, according to an earlier report by Reuters.

Apple released a teaser photo of hoarding for its maiden store in India on 5 April, revealing its location within the Jio World Drive Mall at the Bandra Kurla Complex.

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“Hello Mumbai. We are getting ready to welcome you aboard our first store in India. And raring to see where your creativity takes you at Apple BKC,” reads an announcement on the Apple website.