Retail in Asia


Acne Studios partners with Bluebell Group to establish Taiwan presence

The Bluebell Group, a leading omnichannel brand partner and operator in Asia, and Swedish fashion house Acne Studios have announced their partnership for the brand’s entry into the Taiwanese market. 

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The inaugural Acne Studios store will be located at the Shin Kong Mitsukoshi Taipei Xinyi Place. The opening of Acne Studios’ first store in Taiwan market is scheduled for October 18, to be followed by a celebration beginning of November. 

This marks the second collaboration for the Bluebell Group and Acne Studios, with the Group already managing the fashion house’s presence in Singapore since its first store opening in December 2022.

Samy Redjeb, Bluebell Greater China managing director, said: “We are honoured to be part of the process of bringing Acne Studio’s first physical stores in this market and being involved in the careful selection of best in class locations through a deep understanding of the local market and our long-standing relationship with key real estate players in Taiwan market. The trust that Acne Studios has placed in our Bluebell team is not taken lightly. We understand the unique DNA of their brand and the reputation they have built within the fashion industry. It is both a privilege and a responsibility to be entrusted with bringing their vision to fruition in the Taiwan market.”

Left: Acne Studios store in Stockholm, Sweden. Source: Shutterstock. Right: Samy Redjeb, Bluebell Group Greater China managing director. Source: Bluebell Group

The entry into the Taiwan market represents a significant milestone for Acne Studios, a brand celebrated for its boundary-pushing designs and emphasis on individuality. 

“After a successful partnership with Bluebell for Singapore, we are excited to reinforce our relationship further through the opening in the vibrant city of Taipei,” said Acne Studios’ CEO Mattias Magnusson.

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The flagship store at Shin Kong Mitsukoshi Taipei Xinyi Place will showcase Acne Studios’ latest collections, featuring an array of ready-to-wear clothing, accessories, and footwear that reflect the brand’s commitment to quality and creativity. The store’s interior design will mirror Acne Studios’ signature aesthetic, creating a space that feels like an extension of the brand’s distinctive personality.

Retail in Asia is part of the Bluebell Group.