The next time you decide to buy a Clinic All Clear shampoo you might just get a cheaper and more exciting variant at the nearest Big Bazaar outlet than your local grocery store. FMCG companies have decided to create specific pack sizes and variants to cater to modern trade, making a beginning with Kishore Biyani’s Big Bazaar outlets.
Hindustan Unilever Ltd (HUL) and Procter & Gamble (P&G) are willing to ‘collaborate to win’ with retailers to make it a win-win situation for both. At the recently concluded Retail Leadership Summit organised by RAI (Retailers Association of India), Mr Manish Tiwary, Vice-President (Customer Management), HUL, said, “We are looking at bringing out customised shampoos at a lower cost soon and are checking out this proposition with the shoppers.”
(Source: The Hindu Business Line)