Retail in Asia


Farfetch offers cryptocurrency payment option for customers in 37 countries

Farfetch Limited announced that it will offer cryptocurrency as a payment method on the Farfetch Marketplace for customers in 37 countries.

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Farfetch will initially accept six cryptocurrencies including Bitcoin (BTC), Ethereum (ETH), and USD Coin (USDC), among others. Customers with an existing cryptocurrency wallet will simply need to scan the QR code displayed on the screen at checkout to make the payment using cryptocurrency.

Farfetch Platform Solutions will also offer cryptocurrency payment capabilities for luxury brand clients with Stadium Goods launching imminently.

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“Innovation is at the core of our business and we are continually looking to implement new technologies that provide an enhanced shopping experience for our customers. We are excited to offer cryptocurrency as a payment option for customers shopping on the Farfetch Marketplace. Customers are increasingly interested in new payment methods and cryptocurrency is growing in importance with luxury customers.” said Edward Sabbagh, Chief Marketplace Officer, Farfetch.