Online retail sales made through Facebook, the social network, could surpass GBP3billion (USD4.67b) in the UK during the next three years, a forecast has predicted.
Ecwid, the ecommerce services provider, reported that British shoppers spent over GBP50billion making purchases on the web in 2011.
However, social commerce remains at a highly nascent stage, with only 4 percent of consumers already having bought something via Facebook. A 40 percent share of Ecwid’s sample also indicated they were interested in doing so.
(Source: Warc.com)