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StartMeUp : Clash in Asia, from stories to containers

January 21 @ 6:30 pm - 9:00 pm

Startmeup

While asking customers what makes a brand experience successful, they often come up with a quite diverse set of answers. Some choose brands on their storytelling strategy, some others are conquered by a creative campaign able to resonate with them, or a memorable in-store experience. Some others fall for  a user-friendly ecommerce website, fast delivery and nice packaging.

Regardless the sector, as customers’ expectations keep on rising, not only brands, but also vendors involved at any stage of the customer journey must stay up-to-date with the latest trends in the market and come up with innovative solutions if they want a shot at engaging newer generations, a key segment for survival.

The panel gathers professionals from different backgrounds to present the winning strategies for the successful brand. From branding strategists, to logistics partners, the discussion will bring together the players involved in a successful branded customer journey.

 

Speakers

Ivan Perra,  Roberto Cavalli

Jacopo Pesavento, Branding Records

Christian secci, Pakpobox

Stefano Passarello Hakwksford Group

Amy Sacks, Lucky Sole

 

Moderator

Esterina Nervino, Retail in Asia

Ticket price: HKD 200,00

 

Registration : events@retailinasia.com

 

Organized by Retail in Asia and Hawksford

Details

Date:
January 21
Time:
6:30 pm - 9:00 pm
Event Category:
Event Tags:
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Website:
https://www.startmeup.hk/community-events/

Venue

METTA
21/F California Tower, 30-32 D'Aguilar Street, Central
Hong Kong, Hong Kong Hong Kong
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