Retail and Brand Experience World Congress
November 17 - November 19
The most disruptive current retail will be on display at Fira de Barcelona at the second Retail & Brand Experience World Congress, to be held from 17th to 19th November 2020 at the Gran Via venue.
This is a different international event that provides an overview of the transformation of trade and the new role of brands, prioritizing the consumer’s emotions and didactically highlighting the opportunities opened up by innovation, technology and new business models.
Organized by Fira de Barcelona, Retail & Brand 2020 will showcase the new trends that are changing the way we sell, buy and consume in physical and online stores around the world. Concepts such as sustainability, flexibility and efficiency in the supply chain, brand trust and credibility and the generation of new experiences during the purchasing process are making firm headway. All upon a wave of technology that is having a rapid impact in all processes and revolutionizing consumer habits.