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Programmatic Pioneers Virtual Summit Asia (10th-11th November)

November 10, 2021 - November 11, 2021

Programmatic marketing has been booming across APAC in recent years and brands are looking to take back control and bring programmatic advertising in-house, staying ahead of new market trends, innovating TV and mobile advertising strategy and much more!

Programmatic Pioneers Virtual Summit Asia is coming to your screens digitally, 10-11 November 2021, addressing the latest data and technology innovations in the entire programmatic ecosystem to help marketers understand where their dollars are flowing into while navigating the cookie-less era.

Bringing together 300+ programmatic marketing & media executives from Asia’s leading advertisers with 60+ outstanding speakers from Asia’s top brands, agencies and publishers, get ready to dive into strategic group panels, fireside chats, how-to roundtables and Q&A’s. You will learn the strategies you need to turn challenges into opportunities and take your programmatic strategy to the next level.

Power Packed Line-up of Programmatic Speakers include:

  • Saugata Bagchi, Head – Global Digital & Content Marketing, Tata Communications
  • Maria von Scheel-Plessen, Global Head of Media & Advertising, Montblanc
  • JJ Eastwood, Managing Director, Carousell Media Group
  • Mazen Mroueh, Global Head of Digital Media & Martech CD/SN-Netherlands/Singapore, Friesland Campina
  • Subhadra Vaidhyanathan, Senior Vice President, Digital Marketing and Business, HDFC Bank
  • Ivy Esquero, Director, Head of Enterprise Brand and Loyalty Marketing, APAC, Hilton
  • Mayank Singh, Chief Digital Officer, Domino’s Pizza Indonesia
  • George Tan, Chief Marketing Officer, IBM ASEAN
  • Diogo Andrade, Head of Automation, SEA, TW & HK, Spotify
  • Magda Kotek, CMO Asia Pacific & Global Distribution Enablement COE Leader, Invesco

Key Challenges & Themes That Will be Discussed:

Day one: Getting Into The Murky Waters Of ‘Privacy-First’ | Keeping Up With Evolving Data Privacy Rules | Leveraging Customer Driven Approaches | Building A Robust Identity Strategy | Audit Checklist For Audience Solutions | Revival of Contextual Advertising | Turning Crisis Into Opportunity

Day two: Confronting Hard Truths in Programmatic | New Frontiers in Programmatic | Getting the Bang for Your Programmatic Buck | Enabling Optimisation of Creative Campaigns | Combatting Ad Fraud | In-Game Advertising | Accelerating Your Programmatic Capabilities | Bridging The Knowledge Gap

Download the full agenda shortlist sessions of interest.

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