Marketing Exchange Forum 2022 (22nd January, 2022)

The “Marketing Exchange Forum” is a newly established platform with the aim to bring together leading scholars and business executives to discuss the state-of-the-art and latest innovations in the field of marketing and facilitate the dialogue and collaboration between academics and business community.

The “Marketing Exchange Forum” is organized by the Sales and Marketing Consulting Unit (SMCU), an integrated platform launched by the Department of Marketing of the City University of Hong Kong and dedicated to high-quality research and knowledge transfer in the field of sales and marketing. As part of the global network of Sales & Marketing Strategy Institute (SAMS), SMCU leverages the research expertise of sales and marketing scholars to provide solutions to business problems and enhance business performance.

Date: January 22, 2022
Venue: Online

Agenda

Please find the program here.

Please register here before 18th January, 2022. The registration is free of charge. Limited seats available.